Your
digital marketing team.
Complete.
If your digital investment isn't generating the return you expect — or no one is connecting what happens across your channels — we take care of it. We operate SEO, Paid Media, Content, Creative, Analytics and E-commerce. One senior team, with integrated artificial intelligence, responsible for turning every dollar invested into sales.
"We don't delegate your business to junior executives. Every account has a senior strategist with founder-level experience — someone who understands P&L, margin, growth and business decisions, not just campaign metrics."
— IFP Agency CommitmentEverything your brand needs to sell online.
One single team.
We operate four areas that work together — not apart. Each one powered by artificial intelligence agents configured for your brand, your industry and your goals. It's not generic AI — it's technology that learns your business. And behind every decision is a senior strategist who understands your voice, your audience and what makes your brand unique.
We position your brand where your customer searches.
"Get found."
On Google, on ChatGPT, on YouTube and on every platform relevant to your industry. Visibility that doesn't depend on budget — when you pause paid, earned keeps working.
Agents configured for your brand that monitor your positioning in LLMs and detect content opportunities specific to your industry.
Campaigns designed to generate sales, not impressions.
"Get bought."
Every channel with its strategy, every dollar with its justification. Proven structures, intelligent bidding and creatives that convert — managed by strategists, optimized by AI.
Agents trained on your account data that optimize bids 24/7 and predict performance — adjusted to your margins, your seasonality and your customer.
Creatives that convert on every platform.
"Be remembered."
From the ad to the website — everything designed to make your audience act. Creative and strategy in the same team, without briefs getting lost in the chain.
Predictive analysis that prioritizes which creatives to test, based on your audience's patterns — without losing your brand's visual identity and voice.
We measure everything. Real-time dashboards.
"Know what works."
Real attribution and continuous optimization so every decision is backed by data — not intuition. No vanity metrics reports, but dashboards that show exactly what to scale and what to pause.
Automated reporting configured for the metrics that matter to your business, with predictive models fed by your own historical data.
What we do differently from any agency you've ever hired.
It's not what we do — it's how we do it. These are the reasons our clients stay.
Schedule your Diagnosis →"IFP is not a vendor. They're the team our company was missing. They understand our business, propose before we ask, and the numbers back it up."
Senior strategists, not junior executives.
Your account isn't managed by someone learning on the job. It's managed by someone who has been a General Manager, Country Manager and Co-founder. Real business judgment — not templates.
One team for your entire ecosystem.
We operate everything connected. What Paid Media learns, Earned Media applies and Analytics measures. No silos, no friction between areas.
We don't just sell. We connect.
We operate B2C, B2B, co-branding, B2D and D2D — we design the strategy for the type of connection your business needs.
AI configured for your brand, not generic.
Our agents are trained on your data, your industry and your goals. But every strategic decision is made by a human who knows your business.
Proactivity, not end-of-month reports.
When something fails, we detect it before you do. When there's an opportunity, we communicate it before you ask. We don't wait for you to ask questions.
We think about your margin, not your budget.
We care about you growing with better profitability — not spending more. That difference completely changes how we make decisions about your account.
From digital to the street. And back.
PR, events, OOH and DOOH through our partners. A digital campaign reinforced in the physical world. Everything connected, everything measured.
Behind every strategy is someone
who understands your business. Not just your campaign.
IFP Agency wasn't born as an agency. It was born from operating real businesses — with P&L, market decisions and results under pressure. That's what defines how we think about every account.
General Manager. Country Manager. Brand Ambassador. Co-founder. Ismael doesn't come to your company as an account executive — he comes as someone who has founded companies, managed real operations and made market decisions under pressure. That business judgment is present in every strategy we design.
Mariano manages the execution of every project and builds the web experiences where your traffic converts. Development, CRO and operational coordination — the bridge between strategy and implementation. He ensures that what is planned is executed on time and with quality.
IFP Agency operates with a senior team + specialist network model. Every account has a lead strategist and access to specialists in each discipline — without the overhead of a traditional agency.
"One integrated team for your entire digital ecosystem. No silos, no briefs getting lost between departments."
What sets us apart from
any other agency.
Senior strategists on every account
We don't delegate your business to junior executives. Every account has a strategist with real business judgment who makes decisions — not just executes tasks.
360° from day one
Earned Media, Paid Media, Creative and Analytics working together from the start. We manage the full ecosystem because customers don't follow a linear path.
AI as an amplifier, not a replacement
We use AI agents to eliminate repetitive work and process data in real time. But the one who decides strategy and calls the client is a senior human being.
Proactivity as a standard
When something fails, we detect it before you do. When there's an opportunity, we communicate it before you ask. This is not a service that runs on autopilot.
Numbers that
speak for themselves.
We don't promise generic results. These are the real averages from our active clients, measured with multi-touch attribution.
What we publish, Google
and ChatGPT index it.
Technical guides, real-data analysis, and concrete answers to the questions your customers are already asking on search engines and AI platforms. Content that ranks — not that fills space.
How to set up the Facebook Conversions API on Shopify in 2026
Step-by-step technical guide to implement CAPI and recover up to 30% of conversions lost due to iOS 14+.
What is AEO and why your brand needs to appear on ChatGPT now
ChatGPT is already answering questions about your category. The question is whether it mentions your competitor or you.
Performance Max vs. Traditional Search: which sells more in 2026
Analysis with real data from managed accounts. PMax doesn't always win — here's the evidence.
AI agents to reduce cost per lead on LinkedIn without losing quality
The agents we use at IFP to optimize B2B campaigns with constant human oversight.
ROAS, MER and nROAS: which one to use to scale without destroying profitability
The three metrics that separate agencies that scale brands from those that just burn budget.
Minimum budget to scale a fashion brand with TikTok Ads
Real numbers, funnel structure, and formats based on the business's stage of growth.
Why having three separate agencies is costing you more than you think
When SEO, Paid Media, and content don't talk to each other, budget goes to waste. Here are the numbers.
How to generate qualified B2B leads without relying solely on LinkedIn Ads
LinkedIn is a channel, not a strategy. This is how we build real B2B pipelines with multiple sources.
How we use AI agents to cut reporting time by 40%
Not a buzzword. This is how we implemented AI into the agency's daily operations — with measurable results.
If you made it this far, you already know you need a team that takes ownership. We're ready.
Book a free 30-minute diagnosis. We'll tell you what's working, what isn't, and what we'd do differently — no strings attached.
We respond within 24 hours. If it's urgent, reach us directly at hola@ismaelfigueroap.com
Tell us about your projectBy submitting, you agree to us contacting you to schedule your diagnosis. No spam, no aggressive sales calls.